John Smith’s Extra Smooth, the “No nonsense beer” is being culled from 3.8 to 3.6% alcohol to lessen its tax rate while simultaneously having its price increased by parent company Heineken to cover rising production costs.
In related news, have you noticed your coffee not tasting as rich as it used to? Well your suspicions may be correct. As inflation is pushing commodity prices higher sticky-prices for coffee may have encouraged the substitution to lower quality ingredients.
To put this in economic terms: both austerity and inflation suck for us consumers.